Sorry, I’ve been watching a lot of 30 Rock, so I’m doing a Liz Lemon and calling everyone a dummy at the moment.
My point is supposed to be, if you’re presenting your information as just text, or just talk, you’re missing out! Here’s why:
1. Who wants to look at screeds and screeds of words? Sorry, but I didn’t show up to read a book – and that’s the only exception to my ‘words, words, words, boring, boring, boring’ mantra that I just made up now. Let’s take a look at some slides from a corporate team-building quiz night I organised a few years back. Each slide was simple: question on one side of the slide, image on the other. The design won’t set your world alight, BUT compared to a slide that’s just text, it’s a hell of a lot more fun to look at!
2. If they’re reading, they’re not listening. You know how your significant other might be talking away to you while you’re surfing the net and you’re making ‘uh huh… mmm hmm’ noises at them? Yeah, you’re not listening. You’re reading, aren’t you?
Presenting is the same – if you put lots of text on a slide, your audience won’t be listening to you, they’re reading your content instead. Great, they’re getting the message that way, but you’ve removed yourself from the occasion! You might as well have stayed at your desk and played solitaire. This is a PowerPoint 101 point to make, but I’m going to make it anyway. Keep your text brief, but I reckon that if you can make your point with an image, and talk to that, even better! Here’s a couple examples I threw together using the Shakespeare quiz slide above:
3. There’s plenty of good, free images to use. There really is! They might not be quite as good as paid stock imagery, but Clipart has definitely levelled up in the last year or two. Be prepared to trawl around a bit, but you’ll find some gems, I guarantee it.
So go forth and use some images already!